About us - Albert Schäfer Nachf. GmbH from Stuttgart

When exactly the company Albert Schäfer was founded by the eponymous company founder remains our grandfather’s secret. However, the decisive factor was that he, Paul Albert Gneiding, maintained a close, friendly business relationship with Mr and Mrs Schäfer as a technical sales representative in Stuttgart. After Albert Schäfer’s death, his wife Emma Schäfer continued to run the business alone until 1968. She then looked for a successor. This was important to her: a woman should become managing director – a progressive idea at the time!

It was agreed that our mother, Sofie Gneiding (who had been working in her father-in-law’s commercial agency since 1960) would take over the business. She was supported in sales by our father, Paul Robert Gneiding, who continued his father’s commercial agency. There have been an incredible number of innovations over the years: Products have changed, the variety of products has increased enormously, stock management has been made easier by computerisation. Communication channels have changed – the old telex machine has been replaced by fax, which is now being replaced by e-mail.

Sales are governed by different laws – in the past you would ask a sales representative about products, but today you start searching the Internet. But one thing has not changed in all these years: the key to our long and successful company history:

We want to maintain a good, trusting relationship with our customers! Even if you may not feel like a king with us in every situation, you are never just a number! There are no ‘tickets’ and impersonal phone calls, we are always happy to be there for you personally!